
CRM Marketing Specialist
- Hybrid
- Barcelona, Catalunya [Cataluña], Spain
- Marketing
Job description
Join the team. Make an impact.
At Holded, we believe that daily admin should never stop a great idea from becoming a success. That's why we create intuitive software to empower anyone who dares to start their own business. Long story short: we want to make business simple.
In order to create cutting-edge products that meet the needs of the sector, talent is essential. We are looking for passion, creativity, and commitment. In return, we offer the same.
The Role
As a CRM Marketing specialist you will own the planning, execution, and optimization of customer lifecycle programs (onboarding, adoption, retention etc.).
You will collaborate with cross-functional teams (marketing, sales, product, and customer success) to deliver consistent and personalized customer experiences.
On a day-to-day basis you will be:
Managing and updating lifecycle campaign content, including email, in-app messaging, and other touchpoints.
Monitor key customer health and engagement metrics to identify opportunities for improvement.
Assist in analyzing campaign performance and generating insights to inform future strategies.
Maintain lifecycle program documentation and contribute to process improvements.
Work closely with senior team members to execute lifecycle strategy and test new initiatives.
Job requirements
About you:
2–3 years of experience in CRM Marketing ideally in Saas or B2B.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Analytical mindset; comfortable working with data to draw insights and measure impact.
Experience with A/B testing and marketing automation.
Knowledge of customer segmentation and journey mapping.
Experience with marketing tools and platforms like HubSpot, Intercom, Braze, or similar).
Excellent written and verbal communication skills (Spanish & English)
What it's like to work with us
Permanent contract
26 paid days-off
Flexible working hours
Short work-day on Fridays
Free catered lunch
Continuous Training: annual budget for training for each employee
Fully equipped kitchen with snacks, drinks, and fresh fruit.
Top-notch work equipment
Office in front of the sea with ping pong, pool table, PlayStation…
Interesting projects and a great work environment
An excellent opportunity to grow with the company
Discounts on a Gym membership
At Holded, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in self-sufficient, autonomous teams. Think of them like start-ups within a start-up that learn from each other.
We didn’t start Holded to be another software company. We started Holded to be epic, and you will be part of it.
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