Product Marketing Manager

  • Marketing
  • Barcelona, Spain

Product Marketing Manager

Job description

Are you a creative and quantitative thinker? Are you familiar with various product marketing techniques, like email campaigns and upselling strategies? Do you particularly enjoy working with amazing people, having fun at work and building something awesome? If so, let’s talk! Join a fast-growing company with a team of good and talented people who have come together in Barcelona to reinvent the concept of ERP.

About us

Holded is a Business Operating System (BOS) for small and medium businesses to seamlessly manage every aspect of their company from a single platform. From best-in-class financial management such as accounting and invoicing, to powerful apps like HR, CRM, Project and Inventory management. Holded is reinventing the concept of ERP. The company’s cloud-based platform uses AI to automate administrative tasks and uses data to benchmark performance and provide managers with actionable insights into their business. In addition, Holded offers multiple integration capabilities, allowing its customers to connect with popular solutions such as Amazon, Paypal, Shopify and others. Holded helps SMBs increase their sales, reduce their expenses, and save time, giving them all the right tools they need to make better business decisions.

Holded is a friendly, progressive company that understands the importance of the work/play ratio. So, hang out with us in our sea front office, where you can relax or play ping pong while exchange ideas with people from all aspects of our business, to help encourage new ideas and out of the box thinking.

We are building a global company, and we are looking for passionate people who strive to be the best at whatever they do.

Join us to reinvent the concept of ERP!

A day in the life...

As a Product Marketing Manager your goal will be to ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy discussions and decisions.

Your main responsibilities will be:

  • communicating product changes to our customers in an understandable way;
  • detect customer necessities or/and opportunities for upselling and most requested features;
  • developing a product strategy and keeping the balance between our team’s vision for the product and the needs of the customers;
  • follow and analyze market trends to position product;
  • evaluate projects using relevant KPIs and feedback from existing and prospective customers;
  • test marketing product features, releases and ad copy;
  • work with various teams (design, acquisition, product, sales) to implement strategies;
  • craft compelling messages across marketing channels (landing pages, ad campaigns)


  • Proven experience as a Product Marketing Manager or similar role;
  • Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
  • Own growth of products across the customer lifecycle, from driving awareness and acquisition through retention and winback
  • Review competitive offerings and drive ongoing differentiation
  • Experience using CRM system
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns, product strategies, roadmaps…)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Clear and effective copywriting techniques
  • Empathy and the ability to connect with customers on different levels
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • Spanish native

Extra awesome

  • Background in design and copywriting is a plus