Product Marketing Manager

  • Marketing
  • Barcelona, Spain

Product Marketing Manager

Job description

About us

At Holded we are upgrading the way SMB’s manage their business since 2016. We are a well-funded startup that has raised nearly $8M from world-class investors like Lakestar (their first investment in Spain after previous investments in Facebook, Spotify & Airbnb) and Nauta Capital (Socialpoint, Privalia). 

Our mission is to create a Business Operating System that covers all areas of business. From financial management (such as accounting and invoicing) to HR, CRM and Project & Inventory management, allowing companies to automate more than 50% of their overall administrative tasks and become Business Heroes. 

We are building a global company, and we are looking for passionate people who strive to be the best at what they do. 

Join us and help us reinvent the concept of ERP!

The Role

As a Product Marketing Manager your goal will be to ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy discussions and decisions.

Your main responsibilities will be:

  • communicating product changes to our customers in an understandable way;
  • detect customer necessities or/and opportunities for upselling and most requested features;
  • developing a product strategy and keeping the balance between our team’s vision for the product and the needs of the customers;
  • follow and analyze market trends to position product;
  • evaluate projects using relevant KPIs and feedback from existing and prospective customers;
  • test marketing product features, releases and ad copy;
  • work with various teams (design, acquisition, product, sales) to implement strategies;
  • craft compelling messages across marketing channels (landing pages, ad campaigns)


  • Proven experience as a Product Marketing Manager or similar role;
  • Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
  • Own growth of products across the customer lifecycle, from driving awareness and acquisition through retention and winback
  • Review competitive offerings and drive ongoing differentiation
  • Experience using CRM system
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns, product strategies, roadmaps…)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Clear and effective copywriting techniques
  • Empathy and the ability to connect with customers on different levels
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • Spanish native

Extra awesome

  • Background in design and copywriting is a plus

What it's like to work with us:

  • Permanent contract

  • Flexible working hours

  • Short work-day on Friday’s 

  • Free catered lunch

  • Continuous Training: annual budget for training for each employee

  • Fully equipped kitchen with snacks, drinks and fresh fruit.

  • Top-notch work equipment

  • Office in front of the sea with ping pong, pool table, PlayStation…

  • Interesting projects and a great work environment

  • An excellent opportunity to grow with the company

  • Discounts on Gym membership

At Holded, we do things differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in self-sufficient, autonomous teams. Think of them like start-ups within a start-up that learn from each other.


We didn’t start Holded to be another software company. We started Holded to be epic, and you can be part of it!


This might not be the job for you, but perhaps you have a friend who would be a perfect fit. If that’s the case, feel free to send them this link:




** Feel free to apply in Spanish if you feel more comfortable **